Search Engine War

To paraphraze, we're living after the industrial age, and now are on the brink of the information age. The corporations are only pawns attempting to make more pawns out of regular people. We use search engines all the time when using the internet to find and share information. We are only not playing right into the the hands of these corporate search engines if we use discipline to search. I find that having my search strategy well thought out, and composed before actually attempting my search gets me above satisfactory results. When people aren't as disciplined they sometimes wonder off and use the corporate search engine's "related searches or Preferred links"(Or commisioned links through marketing firms). My point is bing wasn't even created by Microsoft. Related searches that are commissioned by marketing firms are not as intregally satisfactory as a composed and strategized search. If some one went to research the development of Bing (Like I did) it would sicken that him/her, perhaps not as much as it did me, but it would probably sicken that person. I researched how Microsoft's original search engine was MSN Search which didn't even compete with yahoo and microsoft from its inception in 1998 till 2006. During this lackluster time Microsoft spent hundreds of millions of dollars aquiring different grass roots search engines, services to inconspicuously use other search engines through portals. All of this work didn't work and in 2007 WIndows Live Search replaced MSN search by separating its search developments from the Windows Live services family, rebranding the service as Live Search. Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. As part of this change, Live Search was consolidated with Microsoft adCenter. (I used wikipedia for a reference, which isn't ideal, but it's satisfing my point effectively) There were lots of innovations that were half thought, and put into work for no more than a year before terminating them, while Google was revolutionizing their search with more innovative methods of shopping and interacting then even Yahoo had. Microsoft basically invested thousands of employees time, and pay in trying to reinvent themselves with WIndows Live Search by over all copying Google with it's retail uploading-(Live Product Upload) and several rebrandings such as MSN Q&A, Live Search Books, WIndows Live Expo were all discontinued. Microsoft re branded Windows Live Search, as Bing.The Microsoft-Yahoo Search deal will ultimately require the backing of bing on every single search taken place on Yahoo. It will also feature "Powered by Bing" on their search pages. Bing Shopping is an example of how discombobulated Microsft is with re branding for the purpose of competition. Bing Shopping lets users search from a wide range of online suppliers and marketer's merchandise for all types of products and goods. This service also integrates with Bing cashback offering money back for certain purchases made through the site. This feature is based on the Jellyfish.com acquisition. Microsoft spent hundreds of millions of dollars on their "Live Product Upload" service to innovate and revolutionize their footing in that market. They had that investment available for only a year without renovating, or doing any types of tweaks and simply did away with it completely. They wastefully spent so much money on many services that are satirically discontinued and obsolete in a years time. Bings search profits were rising earlier in the year, but by now research shows that (In only 1 year of operation); Even BING is levelling off!. Profits will slip enormously for Microsoft. But I can't say they'll slip like never before, because this corporation still hasn't received a single profited dollar in their Xbox undertaking yet. Purchasing of Jellyfish.com was an added cost to simply keep them afloat within the status-quot. I do like Bing's Travelling service. "Bing Travel searches for airfare and hotel reservations online and predicts the best time to purchase them. This feature is based on the Farecast acquisition." Again another Microsoft acquisition to stay afloat. No real redevelopment after their own failures are surfacing from Microsoft. It's not saying a lot, OR Anything original about their individual integrity.